Why Retail Therapy Really Is Good For You
Remember that saying, “When the going gets tough, the tough go shopping?” It turns out that there is some truth to that adage! More than half of Americans admit to engaging in “retail therapy.”
People often use retail therapy as a mood enhancer. This may sound like an excuse to go shopping, but there seem to be positive consequences to buying yourself a small treat. It’s not unusual to hear that people often feel better afterward, purchasing because it triggers the reward center of our brains.
Why do people use retail therapy?
- Easing transitions. This might look like buying a new couch after a divorce or breakup or buying a new outfit for a new job.
- Relaxation and escape. Online shopping is like a mental mini-vacation. Unless purchasing is involved, it can be somewhat of a mindless activity. As a bonus, when faced with a difficult decision or task, short breaks can improve performance and decision-making. Studies show that our unconscious mind continues to work out problems while we’re engaged in a different activity.
- Social connection. What’s better than Black Friday shopping with your best friend? Even if you don’t buy anything, shopping with a friend can be a great way to connect.
Can window shopping do the trick?
Yes, if you’re just looking for a break, or a way to relax (online or at the mall).
Should we save retail therapy as a reward instead of buying on impulse?
Yes! Research suggests that retail therapy generally works better when used strategically, rather than impulsively. Interestingly, there are few, if any, negative emotional side effects. However, most people do it more as a mood booster than a way to celebrate. One study found that 62% of shoppers had purchased something to cheer themselves up. The same study identified another 28% made purchases as a form of celebration.
Should retail therapy be pursued with caution? Because, like a lot of other things, it could become a compulsion.
Yes, of course! We all enjoy a little retail therapy now and then. Shopping isn’t a problem when it’s done in moderation.
There are some common warning signs that shopping may be more of a problem than a solution. Avoiding credit card or bank statements, lying or hiding purchases, missing work, or other obligations, to go shopping may indicate an unhealthy shopping pattern.
If shopping is the only way you can make yourself feel better, you regret what you buy, or you have credit card debt, retail therapy isn’t for you. Retail therapy should not be your only way of coping – and certainly not your primary way of coping with a bad mood. In these cases, it’s important to find other healthy and less expensive options to cope with not feeling good.
If you are struggling to cope with problems in your life and are resorting to using any coping mechanism to its extreme (e.g., shopping well beyond your means, excessive drinking, spending exorbitant amounts of money, or sleeping to avoid problems), we encourage you to consider therapy. If you are ready to schedule an appointment, read about our therapists or call us today, and we can help you find the perfect fit.
